Sponsorship
Support from the community!
PSPMI gives a platform for organizations to support their project managers and program managers as they get certified. This gives them an opportunity to connect with other organizations and new talent in the community.
Project Highlight
Redirecting customer sponsor benefits during the pandemic.
Role
UX lead- identifying the problem, strategizing execution, designing influential UI
Design Platform
Website design- Live
Duration
Completed in 8 weeks
Problem
With the changing times of COVID-19, in-person events were canceled and it was important for us to update the sponsorship information.
The website had illegible pictures and charts that did not have useful information. Customers did not know what benefits PSPMI offered and there was no way to contact a representative.
Business goal: Attract more sponsors and partners.
Before
Solution
Through multiple discussions and user research, it was evident that there was irrelevant information and users looked for ways to contact us but left midway.
Along with my product manager Anca Isbasoiu, I defined the goal, strategized the execution, and proposed designs incorporating the PMI brand.
After
Working sessions
User flow reflecting research data and analysis
Contact page design
Sponsorship page design
Banner design
Sponsor display design
Footer design
Button design