Podcasts
Empower the community!
To engage with the community, the marketing team strategized on ways we could interact with our members in a passive way. OUr strategies include publishing interactive questions, articles, and podcasts on the website.
Impact: Maximized content views (over 100+ views per episode) by crafting graphics and illustrations based on trending content and user sentiments on social media.
Project Highlight
Engaging users during the pandemic.
Role
UX lead- identifying the problem, strategizing execution, designing influential UI
Design Platform
Website design- Live
Duration
Ongoing
Problem
With the changing times of COVID-19, in-person events were canceled and it was difficult to reach our audience and exchange information as we used prior to the pandemic.
Business goal: Increase viewers and expand our member base .
Solution
I evaluated the Google analytics on our website and created the marketing content that engages the users on the website, Facebook, LinkedIn and Twitter.
To improve PMI's web presence, I designed slider images for teh podcast that visually translates podcast content.
We launched our podcasts on Buzzsprout and linked our slider images to it.